Fragrance Marketing
Fragrancing
The sense of smell is directly linked to the amygdala, the centre for memory and emotion in the brain, via the olfactory system. The generation of positive memories and emotions evoke changes in behaviour, ultimately leading to longer and more frequent visits to your venue. Neutralisation of any unpleasant odours is therefore an integral component of ensuring a pleasant time spent in your venue or retail outlet.
Premier Fragrancing gives you the power to set your brand apart with sensory stimulation. We offer quality products through first-class service. Furthermore, we pride ourselves on our ability to respond to current market demands and anticipate trends on the horizon to help our customers maintain the edge on their competitors.
We can create the perfect environment in congruence with your brand or venue image, while completely eliminating any unpleasant odours through the use of smart odour masking technologies.
Did you know…
- Fragrancing is used by supermarkets, hotels, casinos, clubs, and product manufacturers to great effect
- Fragrancing produces measurable commercial benefits
- A pleasant aroma can instantly trigger a memory or an emotion
- Since the smoking ban in pubs and clubs, the smell of cooking, toilets and body odour is no longer masked. Fragrances chosen to match the location and guest profile make visitors stay longer and enjoy their stay more.
- Fragrances can stimulate a positive ‘buying reflex’ – The smell of coffee and Danish Pastries rarely fails to stimulate the desired response!
- Fragrances can de-stress and stimulate workers
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