Need help marketing your dental practice?

 

In today’s society, there are many ways in which a patient can contact your practice.  In most instances, patients still prefer to pick up the phone and call your practice to book an appointment or make an enquiry.

Recent research shows that the number of practices who greet patients with an answering machine, an engaged tone or leave the phone ringing is dramatically increasing.

In the survey conducted by Converso, researchers discovered that of the 3,557 dial-outs made over a 128-hour period, they reached 718 answer machines, 630 busy signals and 202 no answers, which equates to a staggering 44% of all attempted calls. (dentristy.co.uk)

In conclusion, research shows many practices are failing to maximise these point of contact touch points and are failing to meet even the most basic demands of their patients.

The Dental Call Handler is the solution for dentists who can not meet this very basic of demands and require a simple, yet effective telephony solution. The Call Handler answers up to 3 calls at any one time in your practice. It greets patients with a professionally recorded and customised message, and then continues to play messages about your practice with soothing background music until you are able to pick up the phone.

The Dental Call Handler will also automatically switch into night mode when your practice is closed. Patients will hear your opening and closing hours, emergency contact numbers and if applicable your web address. It will then direct them to your answering machine for those patients wanting to leave a message.

With an average of 7 out of 10 patients also being put on-hold, why not utilize this time with up-to date relevant messages, rather than letting them listen to silence or ‘elevator’ music? When a patient calls and is asked to hold, those next moments are essential to your practice’s image – as first impressions really do count.

Research shows that 60% of callers put on-hold with silence, will hang up within 40 seconds. However callers who were put on-hold with music and an informative message will stay on the line on average 3 minutes longer.

You have a captive audience when your patient is put on-hold and a unique opportunity. Leave a strong impression by entertaining patients. Give them tips on a healthy lifestyle, promote new procedures or give them relevant practice information.

From the above statistics, giving the wrong message and the wrong tone could actually damage your reputation and potentially result in lost patients. Many people spend money on visual branding, but neglect their telephone audio.

Lee Pritchard states “Your sonic branding is as important as your visual branding!”

Are you making the most of this marketing opportunity?

Premier are currently giving every principle dentist who takes out their Call Handler service will get a free generic web presenter video for their website worth up to £250.

To qualify, the principle dentist needs to visit http://www.premierba.co.uk/dentists.htmand input the unique reference code: webofferfeb.

Last year we paid out £’s in dealer commissions. Would you like a share of this?

In today’s market place new business is becoming more and more difficult to find. On-hold marketing helps businesses to cross sell products and services as well as improving brand and product awareness.

We work in association with telecoms dealers nationwide to provide their clients with excellent on-hold marketing solutions. We know from experience, this can add value to your customers and happy customers buy more from you.

Businesses large and small are adding a new dimension to their marketing efforts and improving customer communication by using on hold and transfer time as marketing time; they are really getting their phone systems to work for them!

Audio Marketing:

Did you know that less than 10% of UK businesses are using Audio Marketing? So many of your prospects could reap the benefits of this service and happy customers will buy more from your!

If every one of your customers had a professional audio message, the telephone system supplied by you would be in the ears of every single caller!

On Hold Marketing can help your client’s sound professional to their callers whilst strengthening their brand and customer perfection.

If your clients don’t already have on-hold messaging, have you thought about what opportunities you could be missing out on? How do they currently handle a surge in calls following recent marketing campaigns, or seasonal changes?

Click on the link now to find out more about On-hold Audio Marketing.

If you fancy earning commissions and rewards for putting your clients in contact with us, why not sign up to our dealer referral scheme?

We have many free resources and incentives available to you for using our scheme.    Find out how our referral program works by clicking on the ‘get more info’ button below.

Alternatively, call Chris Taylor on 0845 279 200 and find out how you can join today!

Prepare your Call Centre for a ‘Big Freeze’ in 2012

Due to popular demand, we are holding a 2nd ‘Big Freeze’ Webinar on the 21st February at 11.00 am (GMT)

We have already seen sub-zero temperatures this week and the risk of places across the UK becoming bitterly cold are high.

Weather forcasters this week predict that Britain face a month-long big freeze.  A quote from the Sunday Mirror (29.01.12) states “It makes it very difficult to predict precisely what will happen, but from today it will get colder. There is a 70 per cent change of severe cold weather.”

Forcaster Helen Chivers (Quote from the Daily Express 28.01.12) said “Cold weather is winning the battle for dominance and people will notice the chill carrying on for more than a few days.”

Unpredictable weather can impact directly on your business – with businesses from every sector affected right across the country.

Some businesses struggle to cope during adverse weather conditions and began to lose customers. Other businesses deal with it well.  Within this webinar you will hear from businesses who coped well with the snow days and will learn valuable lessons on how to cope with the unexpected.

Unfortunately, we British never believe ‘servere weather’ will actually hit and have problems coping with the bad weather when it does.  In turn, call centres can experience up to four times the normal level of customer enquires and more than twice the normal volume of inbound calls – often with customers calling in with the same questions. 

Here are the main points of discussion :

1) The impact of inclement weather on business and the importance of effective preparation / anticipation at call centre level.

2) Real life experience of two industry leading businesses covering contingency planning, challenges and effects to their businesses when bad weather strikes.

3) Summary of the key factors and options available to Call Centre professionals

Is your core business put under potentially catastrophic pressure by unpredictable severe UK winter weather conditions.  Join our webinar now and avoid damaging your brand!

 

 All attendees will also recieve a free Benchmarking Audio Audit.

FInd out more about about our Call Centre Audio services.